MORE and more businessmen are now realizing that offering online videos on their sites, or through popular channels such as YouTube, is a clever marketing concept.
The video clips might show interesting interviews, or feature the company president or owner sharing information about the company?s background and goals, or promoting a new service or product.
Videos, in whatever form or content, are a sure-fire way to lure in visitors and make them interested in your company or website, especially if the content is appealing and informative enough.
A well-made video can add a dash of personality to your company, making you stand out in the competition and giving your visitors more reasons to find out more about whatever it is you are promoting.
Also, be advised that the average video on the internet loses around 21 percent of visitors in the first ten seconds and 61 percent in the next two minutes, based on a 2010 research conducted by video analytics firm, Visible Measures.
It is also very important to know that any type of video that represents your company or website must be professional-looking and of high quality. But this is not to say that the content can not be offbeat or funny, if the content blends will with your services or brands. Your video must also not look corny or like it was done without any attention to detail.
According to communications group Framework Media owner Pete Kelly, online entrepreneurs do not have to shell out huge amounts of cash just to create an engaging online video, considering how technology these days have grown and evolved.
Kelly said that small and medium business owners as well as amateur videographers can now design and create professional-looking media for their websites given the easy access to free and downloadable applications on the Internet.
Meanwhile, online video experts recommend that business owners must have ample planning and preparation to achieve competitiveness and strong online presence.
Nothing beats being prepared in any kind of business undertaking. Preparation saves businesses precious time and company resources. Also, having the right equipment spells a big difference.
According to experts, videos must be crisp and eye-catching for them to be noticed by visitors. Research and capitalization are also a must for businesses to compete online.
Without ample knowledge and yes ? money ? online entrepreneurs can not expect to achieve their desired goals which are heavy visitor traffic and profitability in the long run in the complex world of online video business.
Source: http://www.videomarketingtactics.com/online-video-gives-businesses-the-extra-edge.html
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